The NFTBuzz team wanted to focus on the Vietnamese NFT newbies, traders, and creators. Thus, with this project, my approach was slightly different. Instead of going straight to user research, I did market research to understand how (or if) there would be a growth in NFT market in Vietnam now and in the future (noted that this project was developed during the bear period). By using secondary research with multiple sources, I could understand that the serviceable-addressable market was large and might be growing.
After knowing that there might be a need for the product, I made a quick online survey to understand the major user pain points regarding the accessibility of NFT knowledge. This was a general assessment that would eventually help the team redefine our hypotheses.
We wanted to understand the competitive advantages, or, where NFTBuzz would stand compared to other websites, and how we could help the users approaching NFT and Web3 further.
Seeing the lack of an all-in-one source for NFT across other platforms, we made it clear our selling point would be:
We've created a one-stop-shop page for NFT news and collections, packed with all the essential information users need in a concise format.
We recognize that reading news alone may not suffice for users to confidently engage in the market. That's why we have an in-house team dedicated to providing detailed content, and we also gamify the experience with interactive features like the 'Fear and Greed' index and daily polls.
Our aim is to cater to the diverse knowledge levels and interests of all users, whether they're newbies, creators, or traders. That's why we've developed a tailored curriculum that provides everything you need to know based on your persona. For those who want to delve deeper, we also offer links to additional courses within the site.
Once users have skimmed the news, gained insights, and acquired knowledge from NFTBuzz, we believe their efforts should be rewarded. To this end, we offer four games that allow users to solidify their knowledge and earn $BUZZ tokens. These tokens can be used to trade rewards, unlock courses, access NFT whitelists, and much more.
Once users have gained a thorough understanding of NFTs, Web3, and the market, we provide them with an opportunity to apply their knowledge in real life. With our toolkit, users can effortlessly create and sell their own NFT collections on various platforms.
