Glitch Arabia



UX and UI Designer


January - May 2023 (5 months)


Al Ghurair


Al Ghurair Center in Dubai had plans to unveil an arcade showcasing various rides, bowling alleys, and an array of games. They approached us to craft their branding and develop a website in preparation for the venue's launch. Collaborating with the AKQA Dubai team, I played a pivotal role in transforming their vision into reality.

The video below is courtesy of AKQA.

Design process includes Research phase (empathize, define, ideate) and Design phase (prototype, test)).


After our creative team crafted Glitch's brand guidelines, we initiated the process of implementing these guidelines across digital platforms. Our objective was to construct an online universe for Glitch characterized by bold typography, vibrant color palettes, and a gamified experience.


We seamlessly integrated various animated elements throughout the website to evoke a sense of 'fun.' Utilizing gamified buttons and automated ticker designs, our aim was to transport users into an entirely new universe. Additionally, we employed diverse stickers to convey a youthful vibe, catering specifically to Gen Z.


Account Manager: Diyaa Sherif

Associate Creative Director: TK Tennakoon

UI Designer: Nadia Hossam

Copywriter: Rama Ghanem